The Blog as a Meaningful Business Tool   UNB Saint John MBA Program

Background
Thanks for participating the survey! The following survey is a part of a research project with Matthew Lin (MBA Candidate) and Dr. Gregory Fleet at the University of New Brunswick, Saint John.

The purpose of this project is to gather information regarding how weblogs are used by business people and to understand the value weblogs provide in the workplace.


Ethical guidelines
Before you begin, it is very important you understand that this study conforms to the University's ethical guidelines.
  • The information you provide will be completely confidential.
  • Your name and other personal information will not appear on any public materials.
  • Your information will be secured for a five-year period and subsequently destroyed.
  • Participation is voluntary and you are free to withdraw at any time without penalty.
  • You will be asked to answer a series of questions. If you find any questions objectionable, you are not required to answer.
  • The survey result and project paper are used for academic purpose ONLY and will be made available for reference on internet
  • The survey result can be subscribed upon your request when you complete the survey.
If you have any questions or concerns, please contact:
Matthew Lin
 matthew.lin@unb.ca
 (506) 633 8443
 or
Dr. Gregory Fleet
 fleet@unbsj.ca
 (506) 648-5856

Consent
Finally, we need you to indicate your acceptance to the following statement:

"I have understood and have been fully advised about what the study aims to accomplish as well as the questionnaire I will fill out. I have been given sufficient opportunity to ask any questions I had concerning the study. I understand that participation is voluntary and that I can withdraw from the study freely at any time without reprimand".
I consent to have my responses used in the final report summary
 
Yes No

Your time and endeavours are appreciated!


Definitions
Weblog, blog or blogging, used interchangeably throughout this questionnaire, refer to frequently modified web pages organized in reverse chronological sequence.


Your Weblog

Do you personally publish a weblog?

  Yes  If yes, What type of weblog do you publish?
 Business/company weblog
 Personal weblog
 Both a business/company weblog and a personal weblog
  
  No  If no, does your business/company publish a weblog? (i.e., are you familiar with your business/company weblog?)
  Yes
  No





The Blog as a Meaningful Business Tool, an MBA student project, August 2004